An award-winning design, development & branding studio to perfectly position any hotel for timeless, long-term value.
We create hotels with narrative and substance that respond to the real estate and market, so that every guest feels a unique sense of place and the CapEx works with, not against, the building.
With an award-winning hotel design and development studio in-house, we have re-engineered the hotel branding and design process. Our system delivers bespoke hotels that serve the goals of our real estate partners at a fraction of the cost and timeline.
Travelers want an authentically local experience. We’ve designed our brands to serve this purpose and have successfully delivered it from Miami to Nantucket to Denver and beyond.
A collection of locally-rooted 4-star hotels for modern and discerning travelers. Contextually designed for guests to work, eat, drink, and play like they belong to the neighborhood.
Take me thereA little sister to Life House in the 3-star segment, offering travelers a beautiful and comfortable home to explore a life in any locale.
Learn MoreLocally-rooted is more than design. To us, it means that the local community spends their time eating, drinking, and working out of the hotel. We develop and operate award-winning venues for every hotel.